From mid-November to the beginning of February every year, on an area covering more than 4,500m², we present our entire plant range, attractive themed displays and marketing concepts for the upcoming garden season.
For almost three months, our customers have the opportunity to be inspired and to order plants and advertising material for the start of the season.
Yet it's not only garden centre and home improvement store representatives that come along. Journalists and youngsters interested in the gardening profession are also included in the roughly 1,000 visitors.
The IPM in Essen is one of the most important international plant trade fairs, so it goes without saying that we always exhibit there.
Every year, on a display area of almost 100 m², we present our new products and advertising concepts for the upcoming spring.
We focus especially on our branded plants, which offer garden centres the opportunity to stand out from the crowd.
Attractive POS innovations, ads, press and social media concepts are becoming increasingly important for us in modern plant marketing.
During the Oldenburger Vielfalt event, interested garden centre representatives can tour the nursery garden and take a look behind the scenes of one of Europe's most modern container nursery gardens.
Furthermore, there are small displays in each area presenting special offers for the summer and autumn seasons.
After the guided tour, our customer consultants take time for our visitors during a barbecue to inform them about new concepts and presentation options in their garden centre.
Whether the Spoga+Gafa in Cologne, Salon de Végetal in France, or Elmia Garden in Scandinavia – as a European player, we are naturally represented at many major national and international trade fairs.
As native speakers, our local field service employees look after our customers.
Our international marketing ensures foreign customers also benefit from our branded plants.
All our POS materials are available in various languages.